Web site traffic, the basic primer
For example, if you type Java, it will give out a search result for coffee, programming language et al. Java when targeting programmers would yield better, more focused results if a keyword phrase Java programming was put in. The language of the reader is an important input for example for the English speaking world reading from top left hand corner comes naturally but for an Arabic reader it is from right to left. Usually, an average reader loses interest after about 250 words. So a good keyword strategy would be to put in the keywords starting from top left hand corner and in the first 250 words.