Internet marketing A basic primer
White and Black Hat are the two types of SEO technology. Black Hat SEO is the process of loading searches or webpages with key words or tags that are virtually unrelated to the site content. Even if searchers are looking for something quite different, many illegal sites use this method, also referred to as spamdexing, to direct unsuspecting users to their site. Often these illegal sites are pulled from search engines or entirely shut down. White Hat Seo technology is the way to go.